If you’ve been in business for any length of time, you know that promotional items can make a big difference in how much exposure and visibility your company gets. Branded merchandise (also known as swag, giveaways or promos) is an affordable and effective way to boost your marketing efforts. By distributing unique and useful products imprinted with your logo, you can turn people into walking billboards for your business.
Promotional products are also an excellent way to reach new audiences and build loyalty among your existing customer base. In fact, according to research from the Advertising Specialty Institute (ASI), more than four out of 10 consumers who received a promotional product from an advertiser said they were more likely to do business with that brand in the future.
When choosing promotional materials, it’s important to choose items that are both functional and visually appealing. Choose items that are durable and long-term, ensuring that your audience sees and uses them again and again. And make sure to pick a design and color scheme that aligns with your overall branding strategy.
The most popular promotional merchandise items include clothing and apparel, drinkware, office supplies, technology gadgets and more. Clothing like t-shirts and hats offer high visibility, while writing instruments like pens and pencils, and office supplies like notebooks and USB chargers see frequent use. Technology gadgets and other tech items are some of the fastest-growing promotional merchandise, as more and more people rely on their smartphones and tablets for everyday functions.
It’s also a good idea to look for items that are useful or entertaining. For example, a customized spiral notebook from Rite in the Rain makes an exceptional promotional item because it’s not only practical and durable but showcases your logo beautifully. It’s a perfect choice for an office supply or educational promotional item.
Whether you’re a large corporation, small business or non-profit organization, there are endless opportunities to create and distribute unique and eye-catching promotional items. From branded t-shirts and hats to reusable water bottles, office supplies, tech gadgets and more, there’s something out there for every company and audience.
By working with best printing company in Orlando, you can get the personalized service and fast turnaround times you deserve. And by choosing to work with a company close to home, you can feel good about supporting the local economy and community.